What is social media all about?
Social media is web based technology which is used to connect potential customers to the sellers. It is a marketing technique which can assist in prospering small as well as large businesses. The reason of bringing in social media to the business was to enhance social interaction and blend of technology in it brought some successful social media marketing plans. It can be said that it is modern method of getting in to communication with desired customers. 
With the passing time concept of marketing is changing and as now the world is moving online you need to make use of advanced marketing concepts. With social media marketing the gap of communication between buyer and seller is minimized.
What social media marketing can do for your business?
Growth of business is what every business person aims for and social media marketing can help you to grow appropriately. Before making use of such social media tools, carry out proper research work to understand target audience, needs of visitors, etc. Following are some of the things which such marketing strategies can do for you:
· Bring up ranking of your site.
· Invite more number of visitors.
· Give high level of competition to business rivals.
· Create a good brand image.
· You can easily keep track on increase in sales.
· Easy way to understand needs of visitors.
· Solving queries in an appropriate manner.
· Increasing conversation with people.
· Targeting mass audience and building reputation of company.
· Increase in sales and profits.
How to create social media marketing plan?
Definitely you are promoting product in social media marketing but you have to plan which is interesting and is not just restricted to promotion. For example you are placing details of your product on Twitter then make sure you present it in a interesting way. Ask questions, play quiz, look for comments, etc are some of the way by which you can do marketing via social media.
It’s a big market so it is quiet essential to determine your target customers and accordingly play the marketing game. You just can’t target everyone as this can create a big flop. Create a plan which can describe your target audience and can assist in doing marketing accordingly. Give visitors what they want and not what you want them to have.
Content is the most important part of social media marketing plan, so make sure you do not have to compromise with quality of content. Content is the thread which will link you with visitors. Through link building, search engine optimization, etc you can bring up your page rank on Google’s page search results. Get Google analytical software installed to understand where you stand and on what plans you need to work more.
Which are famous social networking sites for marketing?
Some of the well known social networking sites for marketing are:
· Digg
· StumbleUpon
You can create your profile on such networking sites and can look for reaching towards targeted audience.
